Marketing

30 Aug '16

The Future of Marketing is Increasingly Collaborative

30/08/2016 | Comments: 0 | Posted by: Molly Reynolds | In: Marketing

A few years back, I witnessed one of my co-workers plotting to seek revenge on Time Warner Cable after a particularly annoying incident. Allegedly, she had taken a whole day off work to wait for the cable guy who never showed up, then later charged her for something she didn’t buy; when she called customer service, they put her on hold multiple times. The anger was building in her and she was determined to fix this on her lunch break, so she brought out the big guns: Twitter.

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10 May '16

3 Exponentially Better Alternatives to Banner Advertising

10/05/2016 | Comments: 0 | Posted by: Bill Carmody | In: Marketing

*First published on INC

Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first banner ad on Yahoo in early 1995. At that time, we were delivering click through rates north of 10% on a consistent basis.

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29 Apr '16

Why 3D Renders Are Blowing Our Minds

29/04/2016 | Comments: 0 | Posted by: Sam Harris | In: Marketing

Consider the manpower and dollars needed to photograph Mercedes latest vehicle in a bustling urban atmosphere? Or one of Ikeas many dining room sets that would be perfect for an array of decorative settings. Now consider all the uncontrollable factors such as weather and lighting that can become a photo shoot’s worst nightmare. Almost all of which can be avoided with the help of highly skilled 3D artists. More and more agencies are now seeking talented graphic artists whose skillsets contain 3D rendering. One can only expect this trend will continue to grow.

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22 Apr '16

How to Market Yourself as a Thought Leader

22/04/2016 | Comments: 0 | Posted by: Molly Reynolds | In: Marketing

The founders of businesses are becoming just about as visible as the companies they create. In a culture that is obsessed with social media, reality TV, and crowd-funding, it makes sense that the public wants to connect with new brands on a personal level. And you don’t get much more personal than knowing the CEO!

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12 Apr '16

How to Use Your Customers as Your Creative Collaborators

12/04/2016 | Comments: 0 | Posted by: Brian De La Torre | In: Marketing

Successful marketing all boils down to your ability to understand your customers and consistently communicate with them through creative advertising.

In the past, customer insights were the topic of focus groups and research, but that can be expensive and unnatural. Is an isolated room full of strangers the best place to pick your customer’s brain? Not really. Today, 61 percent of consumers report that social media impacts their buying decisions…so why not use that to your advantage?

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16 Sep '15

From Big Data to Big Insights

16/09/2015 | Comments: 0 | Posted by: Bill Carmody | In: Marketing

A report from Experian focuses on how experts are managing and utilizing data to produce actionable insights and create a competitive advantage.

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The End of E-Mail as a Mass Marketing Tool
08 Jun '15

The End of E-Mail as a Mass Marketing Tool

08/06/2015 | Comments: 0 | Posted by: Jason Williams | In: Marketing

According to Yahoo (YHOO) Advertising Solutions, 78 percent of chief marketing officers think custom content is the future of marketing. In 2013, according to eMarketer, roughly $118 billion were spent on unique content marketing, video marketing, and social media.

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