How to Transform Retail via Mobile
If you are not testing mobile marketing at physical retail, you are not ahead of the game.
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If you are not testing mobile marketing at physical retail, you are not ahead of the game.
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Last week the Interactive Advertising Bureau (IAB) reported that mobile advertising spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion a year earlier. While the jump in mobile advertising may appear dramatic, it is actually creeping upward too slowly and is currently nowhere near where it should be.
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