The founders of businesses are becoming just about as visible as the companies they create. In a culture that is obsessed with social media, reality TV, and crowd-funding, it makes sense that the public wants to connect with new brands on a personal level. And you don’t get much more personal than knowing the CEO!
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Customer opinion is the most powerful marketing tool available to businesses. Through social media, Yelp, or Google reviews, potential customers look to current customers for unbiased, neutral feedback and are much more likely to take action based on others’ experiences. This is why your customers are your most powerful marketers.
Social media has amplified the customer voice to unprecedented levels; no question about it, the good, the bad and the downright ugly will be heard…LOUDLY.
Savvy marketers know that to build trust in the social media age, they must continually elevate the customer experience. An optimized customer experience = consumer trust = referrals.
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