Blog Archives

14 Dec '15

Finding the Haystack That Has the Needle

14/12/2015 | Comments: 0 | Posted by: Len Devanna | In: Customer Journey

Think about the last time you made a major product purchase. For the sake of example, let’s pretend you were on the hunt for a ginormous 60’ HD television to wow your friends during the Super Bowl.

Unless you were the A/V Captain in high school, you probably didn’t start your journey by searching Amazon for “Samsung model UN60JU7100″. Instead, you may have begun with a little Google exploration, searching for “Best HD TV’s” or “Top televisions for sports”. Or perhaps you took to Twitter and asked your trusted network if they could offer recommendations on the topic.

At the end of the day, you probably didn’t know exactly what you were hunting for, or where you would end up. As a savvy digital consumer, you were beginning the research phase and most likely seeking consumer opinions to help inform your purchase decision.

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09 Dec '15

Fishing Where the Fish Are

09/12/2015 | Comments: 0 | Posted by: Len Devanna | In: Customer Journey

Are you easy to conduct business with? Is your path to purchase a frictionless experience or are there unnecessary obstacles that potential buyers have to overcome? Are you engaging tomorrows customers in the places they’re informing purchase decisions or are you waiting (and hoping) they come to you?

More often than not, brands embrace a ‘If we build it, they will come’ strategy. Unless you’re Apple, that’s probably not going to work for you. In fact, a good percentage of your potential customers likely don’t even know you exist. So how do you open your aperture a bit and look beyond the confines of your own world in the interest of customer acquisition?

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