Since 1960, Tree Top has been a consistent producer of great tasting fruits and ingredients while maintaining small town and rural principles. In accordance with their values, we fashioned an online promotion and instant-win game to drive company awareness with the approach of Back-to-School. We engaged the Millennial mom target by showcasing why Tree Top Apple Sauce Pouches are the best choice for her family to get fruit on the go, in order to further push the company in a profitable direction.