If you believe your story is important, it will be shared, retold and passed on. In doing what matters and telling a story that matters, you will spark an inner fire among people that will make it naturally sharable and can provide an organic increase in your company’s growth and long-term viability.
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In order to grow your business through social media engagement, the first step is to be the realest version of yourself, and nothing but yourself. Don’t follow anyone else. Be the best version of yourself and live your passions. Everything else will fall into place.
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Your problems should connect with your passion and purpose. This combination will lead to endless possibilities for opportunity and growth. You can and will be unstoppable if you simply help as many people as possible each and every day.
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Last week the Interactive Advertising Bureau (IAB) reported that mobile advertising spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion a year earlier. While the jump in mobile advertising may appear dramatic, it is actually creeping upward too slowly and is currently nowhere near where it should be.
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According to Yahoo (YHOO) Advertising Solutions, 78 percent of chief marketing officers think custom content is the future of marketing. In 2013, according to eMarketer, roughly $118 billion were spent on unique content marketing, video marketing, and social media.
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