09 Dec '15

Fishing Where the Fish Are

09/12/2015 | Comments: 0 | Posted by: Len Devanna | In: Customer Journey

Are you easy to conduct business with? Is your path to purchase a frictionless experience or are there unnecessary obstacles that potential buyers have to overcome? Are you engaging tomorrows customers in the places they’re informing purchase decisions or are you waiting (and hoping) they come to you?

More often than not, brands embrace a ‘If we build it, they will come’ strategy. Unless you’re Apple, that’s probably not going to work for you. In fact, a good percentage of your potential customers likely don’t even know you exist. So how do you open your aperture a bit and look beyond the confines of your own world in the interest of customer acquisition?

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09 Dec '15

5 Ways to Activate Employees within the Customer Journey

09/12/2015 | Comments: 0 | Posted by: Len Devanna | In: Customer Journey

Engaged employees are key to a companies’ success. Studies suggest that companies with engaged employees outperform those without by as much as 202%. Put simply we all want to feel like we’re part of something bigger, and that we’re contributing to a grander mission.

Digital offers many ways to engage employees. Inside the business, we can leverage the power of community to ignite global collaboration, enable bi-directional communications and further cement a sense of team across disparate geographies.

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09 Dec '15

4 Ways to Create Customer Advocates

09/12/2015 | Comments: 0 | Posted by: Molly Reynolds | In: Customer Journey

Customer opinion is the most powerful marketing tool available to businesses. Through social media, Yelp, or Google reviews, potential customers look to current customers for unbiased, neutral feedback and are much more likely to take action based on others’ experiences. This is why your customers are your most powerful marketers.

Social media has amplified the customer voice to unprecedented levels; no question about it, the good, the bad and the downright ugly will be heard…LOUDLY.

Savvy marketers know that to build trust in the social media age, they must continually elevate the customer experience. An optimized customer experience = consumer trust = referrals.

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16 Sep '15

From Big Data to Big Insights

16/09/2015 | Comments: 0 | Posted by: Bill Carmody | In: Marketing

A report from Experian focuses on how experts are managing and utilizing data to produce actionable insights and create a competitive advantage.

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20 Jul '15

3 Unknown Sales Secrets

20/07/2015 | Comments: 0 | Posted by: Jason Williams | In: Sales

The more someone trusts you, the more willing they are to share their pain points and needs with you. At this point you can make a realistic judgment call to decide if the product or service you’re selling is, in fact, a good fit. When you’re truthful enough to turn down a potential sale, you’re actually building a lifelong customer.

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20 Jul '15

How to Fail Your Way to the Top

20/07/2015 | Comments: 0 | Posted by: Jason Williams | In: Leadership

Playing it safe is a path towards ‘me too’ products and irrelevancy.

When a company grows, it can often become more reluctant to risk and failure. Mature companies are almost eager for tried-and-true techniques to implement. Fast-growth companies should be striving to learn from (and not repeat) failures rather than “not to fail.”

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