June 2015

08 Jun '15

Mobile Ads Are Cheap; Time to Take Advantage

08/06/2015 | Comments: 0 | Posted by: Jason Williams | In: eCommerce

Last week the Interactive Advertising Bureau (IAB) reported that mobile advertising spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion a year earlier. While the jump in mobile advertising may appear dramatic, it is actually creeping upward too slowly and is currently nowhere near where it should be.

08 Jun '15

The End of E-Mail as a Mass Marketing Tool

08/06/2015 | Comments: 0 | Posted by: Jason Williams | In: Marketing

According to Yahoo (YHOO) Advertising Solutions, 78 percent of chief marketing officers think custom content is the future of marketing. In 2013, according to eMarketer, roughly $118 billion were spent on unique content marketing, video marketing, and social media.